GROW YOUR ONLINE BRAND COMMUNITIES
Online communities give you the opportunity to express yourself and develop a personalized relationship with a brand.Read More
Analytics is one term we increasingly hear on an everyday basis. Although the term has been around for the past three centuries, many of you would be surprised to know that it originates from the fields of mathematics and statistics.
Analytics has now re-emerged with the development of the big data revolution which has manifested itself over the course of last decade.
It has now re-emerged with the development of the big data revolution which has revealed itself over the course of last decade. With concepts like Big data, every company wants to make the best use of the information it gets through its online existence, and therefore Analytics play an essential role in this decision-making process.
Big Data and the Internet have revolutionized the world. Every two days, there is just as much information created across the globe as there was from the dawn of civilization until the year 2003.
The massive growth of data in combination with cheaper and smarter storage is acting as the powerful, valuable engine in the industry. This reflects that today it is possible to not only extract insights from consumer/buyer behavior but also program machines and computers to gain extreme productivity gains based on this data. This is the primary driving factor for more innovative analytics in every business application.
New competencies in collecting, processing and analyzing significant amounts of data reshaped analytics from a traditional phenomenon into a disruptive technology that is changing the world today.
Analytics play an essential role in harnessing this data to identify and create new opportunities for companies. This results in more operational business moves, efficient operations, higher profits and more satisfied customer.
We have heard the term” Customer Is King”, and analytics help us align our objectives to those demanded by our clients.
Tom Davenport’s report on Big Data in Big Companies, highlighted three key benefits of big data.
Analytics is thus an essential component of any website, application or social media platform.Companies should now invest in resources to incorporate analytics into their online platforms to analyze customer behavior and understand what customers want.
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Mobile commerce has become the key focus of most marketers and brands are spending more time improving the in-app experience for the customer. According to a survey by netmera.com, smartphone’s share of mobile commerce transactions accounts now for 60% of all mobile transactions in US alone. The key goal of most retailers with their mobile commerce solution is to increase the conversion rate of consumers buying theRead More
Ecommerce Apps vs. eCommerce on web has been a hot debate among marketers. The changing face of technology and the increasing use of mobile phone has led many website supporters of eCommerce feature to believe that they should adopt eCommerce apps as to reach the customer. We have summed up the essential reasons why your business should adopt the eCommerce apps trend and have app of its own.
The number of bands and marketing information in today’s time requires brands to get creative with their marketing message. A very effective way to stay relevant and current among the marketing and advertising noise is to share your brand’s story. Storytelling is a very powerful way to breathe life into your brand and create a memorable image in the customers mind.Here are a few ways we have found to be very effective in storytellingRead More
A huge challenge for marketers in the current marketing landscape is to convert visitors into real customers of their brand. With an increasing number of eCommerce enabled apps marketers must realize the unique features of apps that translate the marketing goals into real purchase by the customer. Here is a list to help you know what makes an astounding e-commerce enabled app that can help you increase your customer base.Read More
Digital magazines are marketing tool that will define the success and reach of businesses in future. Physical catalog publishing has been around for a long time but lacks the benefits digital catalogs can provide to the users. We have summed up the reasons why you should move on to digital catalog publishing to grow your business. Here are a few reasonsRead More
Mobile devices are a core tool to reach out customers and you can get enormously surprising results with the level of engagement customers develop with your brand if you have a distinguishing app. We have made a list of the must have features for a brand in its mobile with some examples of extraordinary designs.Read More