How to Make the Most of Your Catalogs


Digital media marketing is an exciting avenue for marketers. Many growing businesses choose the option to sell online for the benefits of greater reach. Digital marketing and online selling however is not free of challenges. The greater is the reach of online sellers and competitors, the harder it is to turn the visiting customers into real buyers. On top of all these challenges, every business wants to turn a one-time shopper into a repeat customer and that requires the business to be exceptionally good at exhibiting their product and making it easier for users to go through the purchase process.

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4 Ways to Reduce Environmental Impact of Your Business


Businesses in 2016 are more challenged in terms of environmental sustainability issues than ever. Paper industry is no exception to growing concerns with the soaring numbers of deforestation rate. A large number of paper catalogs are published every year in response to marketing demands of businesses and the need to create visibility among customers through glossy colorful prints.

The large scale consumption of paper and related natural resources has raised alarms among environmental protection groups as well as several publishing companies who wish to reduce their impact on environmental degradation. According to the World Wildlife Foundation, paper products consume more than 40% of the overall industrial wood that is traded globally.

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