Digital Age Business: How does Technology Market your Brand


With the benefits being ultimately customer oriented, technology is enabling businesses to become better equipped in the modern economies of the world. The progression of technology will allow organizations to become cost-effective, visible and improve the delivery of products.

The advantages of technology are numerous and beneficial, therefore, the future role of technology in the economy could play an influential role. According to Statista, the number of smartphone users is forecasted to grow to around 2.5 billion in 2019, with smartphone penetration rates increasing as well. Just over 36 percent of the world’s population is projected to use a smartphone by 2018.

How good is a business if no one knows about it? Every entrepreneur knows it exceptionally well that the message of their business should be conveyed to their target market at any cost. Unless you’re the owner of a very well-known brand.

You’re probably wondering what marketing has to do with technology. Right?  Well, technology enables us to survey the ideal approach to comprehend what our target market is and who do we need to target to stay away from a catastrophe. Without an appropriate market research, you would find yourself pitching icebox to Eskimos.

As an entrepreneur, one would love to have a platform that could market and sell their products and provide them with statistics all in one.

These days, every single brand you think about has a mobile app of their business. Mobile apps enable businesses to make sales through M-commerce and also market the brand. Custom apps allow entrepreneurs to create awareness of their brands, enhance your visibility, increase accessibility and connect you with ‘on-the-go’ consumers.

Mobile Apps allow you to engage with your customers in a whole new way but you might be thinking it is going to be a hassle to get a mobile app. Well, thanks to platforms like EveryCatalog that enable brands to get custom mobile apps to market and sell their merchandise with ease.

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