Sara Javed better known by her label name Sara Gandapur is a popular Pakistani fashion designer and Fashion journalist. She rose to prominence by exhibiting number of fashion shows and fashion weeks. She also debut as a costume designer for films and was awarded ARY Film Award for Best Costume Design for Chambaili.
Sarah born as a Sarah Javed in Peshawar to Muslim parents. Her father wanted her to become a lawyer, but Sarah attended Lahore School of Fashion Design and after graduation she opened her clothing label in 2005.
Sarah started her career in 2005 after her graduation fashion designing. She started in-house studio and take orders on special demands, later in 2007 she established herself as one of leading fashion designers for female. She also started designing for Men, but, return to Women clothing as by her own accounts that was not her forte.
Sarah designs only for Women, and has exclusive clothing line including:
1. Eastern and western Pret Line
2. Eastern and western Couture line.
3. Bridal line.
In addition she has hosted many International and National fashion weeks, including PFDC Sunsilk Fashion Weeks. Apart from clothes, Sarah has now offers home accessories like cushions and bed covers also. She serves international and domestic clients both.
In an interview with fashion center Sarah said:
"In the first demonstration of my skills, I did a presentation on "18th century Victorian costumes". The effort turned out to be a herculean one, yet I went through enough research and effort to demonstrate my capabilities. And as a result I reaped the rewards. The designs became an instant success in the shape of acceptance by the well known Shah Sharabeel. I was given go ahead to produce costumes for his play The Phantom Of Opera, and suddenly, from obscurity I was propelled into a world of acclaim and lauded with praise and applause." - Fashion Central.
She then produced costumes for 2013 acclaimed movie Chambaili, for which she won ARY Film Award for Best Costume Design.
Awards and honors
Sarah won numerous awards for participating in international fashion weeks and exhibitions, she was awarded "Best youngest fashion Journalist" on International Women's Day at 3rd Sukh Chan and Wellness club awards. She also serve as a youngest Jury member for three times for Lux Style Awards in selecting fashion awards winner. Recently she won Best Costume designer for Chambaili at ARY Film Awards 2014.